Coldwell Banker Previews International®

Discover the advantages of working with a leader in luxury real estate

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The Previews® Advantage

Since 1933, Coldwell Banker Previews International® has represented and sold some of the world’s most prized estates. The owners of these prestigious homes choose to be represented by Previews® professional because they are confident that our global network of industry professionals can deliver exceptional service, advertising strategies tailored to reach high-net-worth individuals and outstanding sales performance at every turn.

We invite you to explore the legendary advantages behind the Previews name.

80 Years of Experience Marketing Luxury Real Estate

Previews® opened its doors 80 years ago on Manhattan’s distinguished Madison Avenue, where a visionary entrepreneur redefined luxury real estate marketing by capturing fine estate homes on film. During the next four decades, Previews remained solely focused on marketing luxury homes to a global clientele, employing a gold standard of service and innovation. In 1980, America’s oldest real estate brand—Coldwell Banker Real Estate, LLC—acquired the rights to create a “best in class” luxury home marketing program now known as Coldwell Banker Previews International.

Tailored Advertising to Reach Luxury Home Buyers

The Previews® program was founded on the belief that extraordinary properties require extraordinary marketing. Extraordinary marketing begins with a bespoke marketing plan. Crafted by Previews Property Specialists and an experienced marketing team, our strategic plans encompass targeted local, regional and international advertising campaigns designed to capture each property’s unique qualities and speak to those affluent buyers who are most likely to respond. This approach ensures the highest level of exposure for each of our fine estates.

Learn more about our advertising:*

* Advertising may vary by geographical area, does not include special local advertising programs.

Independent Sales Associates affiliated with Previews are The Industry’s Best*

Previews Property Specialists are also among the most respected in the business, with 136 agents and teams ranked on The Wall Street Journal/REAL Trends annual list of America’s Top 1,000 residential real estate agents and teams for 2014.

These agents generated over $8.8B in sales, leading the next brand by 40%

Experts in Their Local Market

A sales associate affiliated with Coldwell Banker carrying the Previews Specialist credential must meet stringent qualification criteria, including a proven track record of luxury home sales.


Globally Connected

47 Countries and territories with a Coldwell Banker presence

3,000 Offices worldwide

84,000 Independent Associates whose network gives you access to home buyers

A Heritage of Exceptional Service

It is so wonderful to have someone represent my interests with such a passion for detail and great professionalism.

Seller, Beverly Hills

I couldn’t have asked for more attention to detail and customer service.

Buyer, Florida’s Gold Coast

Rosemary is a true professional. From our very first meeting, she provided me with thoughtful guidance and direction that carried through the entire sales process. The result was a very successful sale of my home that exceeded my expectations.

Seller, New England

Elizabeth has an unparalleled depth of knowledge in the real estate market. She has a sincere and broad-reaching network throughout the broker community. This network, combined with her skill and expertise in the market, makes her a trusted resource when purchasing or selling…

Seller, Chicago

That Generates Results

Coldwell Banker® agents handled more than 25,000 transaction sides average sales price of $1.9M*

Averaging $133.5M in luxury sales each day

Touting an average sales price of $1.94M

To learn more about Coldwell Banker Previews International ® and find a luxury home specialist in your area, visit